The number of pre-orders of Shadowlands broke records of all previous expansions
During the quarterly report this week, the CEO of Activision Blizzard revealed a curious detail – the number of pre-orders of Shadowlands broke the records of all previous additions, which in the long history of the game was already a lot: "We are seeing unprecedented trends in engagement since the number of subscribers to World of Warcraft doubled after the launch of Classic last year. Pre-orders for the upcoming Shadowlands expansion are at the highest level among those that we have seen at this stage before the release of all previous additions."
Apparently, in General, WoW players are enthusiastic about the future of the add-on, even though the developers postponed its launch for a month and offered users who do not want to wait, to return the funds for the pre-order, as well as, perhaps, some controversial decisions regarding the design. Or they were just impressed with the in-game bonuses that come with the add-on. Or maybe both.
Kotik also shared other interesting information: Activision Blizzard expects that by the end of 2020, the World of Warcraft franchise can bring the company an impressive $1 billion. revenue along with a couple of giants like Call of Duty and Candy Crush. So those monthly reports of SuperData Research, the veracity of which some users doubt, may well be real, and the game really brings the company solid funds.